The article is about a sales technique called "spin magic".
It is a four-step process that salespeople can use to increase their sales.
The first step is to ask a situational question, which is a question that helps the salesperson understand the customer's current situation.
The second step is to ask a problem question, which is a question that helps the salesperson identify the customer's problem.
The third step is to ask a parallax question, which is a question that helps the salesperson make the customer aware of the seriousness of the problem.
The fourth step is to ask a solution question, which is a question that helps the salesperson close the sale.
The article provides a detailed explanation of each step of the spin magic process, as well as tips for salespeople on how to implement it effectively.
