7 Effective Marketing Strategies for 2024
Marketing is an essential aspect of any business, and it can be challenging to keep up with the latest trends and strategies. In this article, we will discuss seven effective marketing strategies that can help you acquire more customers for less. These strategies are based on our experience running ads on various platforms, including Google Ads, Facebook Ads, Instagram, and TikTok. We will also cover other effective marketing tactics that can help you grow your business, such as building relationships with reporters and journalists, launching a referral program, and building a foundation of educational content.
🚀 Running Ads on Short-Form Platforms
One of the most effective marketing strategies going into 2024 is running ads on short-form platforms, specifically on TikTok. While Google Ads and Facebook Ads are popular platforms, their ad rates have increased significantly due to their popularity. In contrast, TikTok's ad rates are still relatively low, making it an excellent platform to run ads on. If you sign up for a TikTok business account and spend $100, you'll get $100 in free ad credits from the platform. This offer goes all the way up to $1,500, making it a no-brainer to get started with TikTok ads.
📹 Using User-Generated Content
User-generated content (UGC) is another effective marketing strategy that can help you acquire more customers for less. With UGC, you don't have to be the one making the ad for your product. Instead, you can hire a small creator, give them a couple of hundred bucks, and have them make the ad for you. Many clients use this strategy, where they have TikTokers or influencers make user-generated content for their brand. They'll make these ads for the brand, and then you'll run all these different ads to see which ones perform best. Then, you can pour a lot of ad spend behind those ads.
📧 Building a Simple Email Newsletter
Building a simple email newsletter is an effective marketing strategy that can help you retain customers and keep you top of mind for people. You can hire a VA or a kid in your local town to write a newsletter for you once a month or once a week, paying them $100 or $200 per newsletter. The best way to create an email newsletter is through something like Beehive, which you can use for free up to 2,500 subscribers. You can use the newsletter to keep people up to date on the industry and what's going on, making sure it doesn't feel like a big sales pitch every time you hit their inbox.
💌 Sending Physical Mail and Thank You Notes
Sending physical mail and thank you notes to your customers is another effective marketing strategy that can help you build relationships with your customers. It might not feel very scalable, but it can be a great way to create hyper-personalized messaging for every single customer. For example, one company writes a thank you note for every person who buys one of their products. This hyper-personalized messaging can help you befriend every single one of your customers, and people love supporting their friends.
🔍 Realizing the Opportunity in Search Engine Optimization
Realizing how much opportunity there still is in search engine optimization (SEO) on Google and YouTube for your products in 2024 is another effective marketing strategy. You need to have a website and at least 10 to 20 thoughtful blog articles written about your industry and your specific product so that they can start ranking in Google. Blogs are still pulling in large amounts of money and getting 500-600 page views per day. If you can rank on Google search for specific search terms, you're not paying for that, and you're getting organic traffic.
🤝 Launching a Referral Program
Launching a referral program is another effective marketing strategy that can help you acquire more customers for less. You can give out free products to influencers or do simple things like giving out free socks. Influencers will wear your products and promote you for free, making it pretty cheap marketing. You can launch a referral program on platforms like Partner Stack, Impact.com, or CJ.com.
📚 Building a Foundation of Educational Content
Building a foundation of educational content around your product or service is another effective marketing strategy. You can create a TikTok account, a YouTube channel, or a Facebook page and create content around that. Organic marketing by building your content on these platforms can be super useful and, for the most part, free. Companies like Shopify do this really well, creating tutorials about using their platform and e-commerce in general.
🎉 Conclusion
These are the seven effective marketing strategies for 2024 that can help you acquire more customers for less. Running ads on short-form platforms, using user-generated content, building a simple email newsletter, sending physical mail and thank you notes, realizing the opportunity in SEO, launching a referral program, and building a foundation of educational content are all effective marketing strategies that can help you grow your business. Remember, people want to support their friends, so try to befriend every single one of your customers.
