🔍 How to Get Your Amazon Brand Registry Back: A Guide for Sellers
As an Amazon seller, having your brand registry taken away can be a nightmare. It can prevent you from adding new products under your brand and can tie up thousands of dollars. If you're facing this issue, don't worry, there are actionable steps you can take to get your brand registry back. In this article, we'll cover three steps you can take to resolve this issue and get your brand registry back.
📝 Step 1: Appeal the Decision
If your brand registry has been taken away, the first step is to appeal the decision. To do this, go to the initial email that Amazon sent you regarding the brand registry and send a follow-up email appealing their decision. They will likely ask for verification, such as invoices, pictures of your product with your logo, and your trademark information. Once you've sent all of that to Amazon, they will either accept or deny your appeal.
📝 Step 2: Reapply After Withdrawing Your Attorney
If your appeal is denied, the next step is to reapply after withdrawing your attorney. If your attorney has been blacklisted, go to uspto.gov and file a withdrawal of attorney. You'll need to remove the attorney from having access to your trademark and provide verification, such as your government ID, social security, driver's license, and a picture of you. Once you've done this, go back to Amazon and reapply, showing them that the blacklisted attorney is off of your trademark.
📝 Step 3: Hire a Lawyer
If your appeal and reapplication are denied, it's time to hire a lawyer. Amazon is moving towards having legitimate professional brands on their platform, and having a lawyer can be crucial in getting your brand registry back. They will use the law to get your brand registry back, and having all of your receipts and trademark information organized and ready to go is essential.
Pros and Cons of Hiring a Lawyer
Hiring a lawyer can be expensive, with retainers ranging from $1,000 to $5,000. However, having a lawyer can be crucial in getting your brand registry back, especially if you have a legitimate brand with all of the necessary receipts and trademark information.
📝 Don't Give Up
As an Amazon seller, you cannot give up. Amazon is an obstacle course, and there will be many obstacles that come along to try to get you off the platform or discourage you. However, if you're serious about selling on Amazon, you need to be proactive, persistent, and consistent in fighting back.
Highlights
- If your brand registry has been taken away, appeal the decision, reapply after withdrawing your attorney, and hire a lawyer if necessary.
- Having a lawyer can be crucial in getting your brand registry back, but it can be expensive.
- Don't give up. Amazon is an obstacle course, but if you're persistent and consistent, you can overcome any obstacle.
🙋♀️ FAQ
Q: What is brand registry on Amazon?
A: Brand registry is a program that allows brand owners to have more control over their product listings on Amazon.
Q: Why would Amazon take away my brand registry?
A: Amazon can take away your brand registry for various reasons, such as intellectual property infringement or abuse of their reporting tools.
Q: How long does it take to get my brand registry back?
A: The process can take anywhere from a few weeks to several months, depending on the situation.
Q: Can I get my brand registry back without hiring a lawyer?
A: Yes, it's possible to get your brand registry back without hiring a lawyer, but having a lawyer can be crucial in some situations.
🌐 Resources
- uspto.gov: File a Withdrawal of Attorney
- helium10.com: Product Research Tool
If you're facing the issue of having your brand registry taken away on Amazon, don't give up. Follow the steps outlined in this article, and if necessary, hire a lawyer to help you get your brand registry back. Remember, persistence and consistency are key to overcoming any obstacle on Amazon.
