How to Sell Your Digital Products and Make Over $20 Million in Sales
Are you looking to sell your digital products but don't know where to start? Look no further! In this article, we will show you exactly how we made over $20 million in sales by selling our digital products. We will cover everything from low ticket to high ticket products, and how to monetize your entire funnel. So, let's get started!
Table of Contents
1. Introduction
2. Mapping Out Your Products
3. Low Ticket Products
4. Mid Ticket Products
5. High Ticket Products
6. Monetizing Your Funnel
7. The Importance of Specificity
8. Starting Over: Focus on High Ticket
9. Conclusion
Mapping Out Your Products
The first step in selling your digital products is to map out what products you have to sell. This includes low ticket, mid ticket, and high ticket products. Low ticket products are typically priced between $9 and $100, and are used for lead generation into your mid ticket and high ticket products. Mid ticket products are priced between $100 and $9,999, and high ticket products are priced between $10,000 and $100,000.
When starting out, it is recommended to focus on mid ticket products. This is because low ticket products are more for lead generation, and high ticket products require a more established business. However, as you grow, it is important to have all three types of products in your funnel.
Low Ticket Products
Low ticket products are typically used for lead generation into your mid ticket and high ticket products. They are not meant to make you wealthy, but rather to break even and generate leads. In our business, we sell e-commerce templates as our low ticket product. We break even on these templates, but they help generate leads for our mid ticket and high ticket products.
Mid Ticket Products
Mid ticket products are where you can start making real money. These products are priced between $100 and $9,999, and are typically the core of your funnel. In our business, we have a $997 DIY e-commerce program as our mid ticket product. This is where we focus most of our efforts, as it is the core of our funnel.
High Ticket Products
High ticket products are where you can make the most money, but they require a more established business. These products are priced between $10,000 and $100,000, and are typically sold through a phone call or application process. In our business, we offer a done-for-you e-commerce service as our high ticket product. This is where we make the most money, but it requires a more established business and a sales team to sell.
Monetizing Your Funnel
The key to making money with your digital products is to monetize your entire funnel. This means having upsells and downsells at every step of the way. In our business, we have a low ticket funnel that leads into a mid ticket funnel, which then leads into a high ticket funnel. We also have upsells and downsells at every step of the way.
The Importance of Specificity
When selling your digital products, it is important to be specific. This means finding a specific niche and focusing on it. The more specific you are, the higher prices you can charge. In our business, we focus on e-commerce sales funnels. This is a very specific niche, but it allows us to charge premium prices for our products and services.
Starting Over: Focus on High Ticket
If we were starting over today, we would focus on high ticket products. This is because they require less clients and more money. It is important to have a mix of low ticket, mid ticket, and high ticket products in your funnel, but as you grow, it is important to focus on high ticket products.
Conclusion
Selling your digital products can be a lucrative business, but it requires a lot of work and effort. The key is to have a mix of low ticket, mid ticket, and high ticket products in your funnel, and to monetize your entire funnel. It is also important to be specific and focus on a specific niche. If you follow these steps, you can make over $20 million in sales like we did. Good luck!
Highlights
- Low ticket products are for lead generation, mid ticket products are the core of your funnel, and high ticket products require an established business.
- Monetize your entire funnel with upsells and downsells at every step of the way.
- Specificity is key when selling your digital products. Find a specific niche and focus on it.
- Focus on high ticket products as you grow your business.
FAQ
Q: What is the difference between low ticket, mid ticket, and high ticket products?
A: Low ticket products are typically priced between $9 and $100 and are used for lead generation. Mid ticket products are priced between $100 and $9,999 and are the core of your funnel. High ticket products are priced between $10,000 and $100,000 and require an established business.
Q: How do I monetize my funnel?
A: Monetize your funnel with upsells and downsells at every step of the way. This means having additional products and services for your customers to purchase.
Q: Why is specificity important when selling digital products?
A: Specificity is important because it allows you to charge premium prices for your products and services. The more specific you are, the higher prices you can charge.
Q: Should I focus on low ticket, mid ticket, or high ticket products?
A: It is important to have a mix of low ticket, mid ticket, and high ticket products in your funnel. However, as you grow, it is important to focus on high ticket products.
