Introduction to Customer Experience: CX Metrics

Amazon reviews serve as a critical compass for consumers, guiding purchasing decisions and influencing brand perception. However, the proliferation of fake Amazon reviews has become a significant concern, undermining consumer trust and distorting the true value of products. These deceptive revi

The Review Insightfulness Score is a relatively new metric introduced by Amazon, primarily within its invite-only Vine Voice program. Its purpose is to assess the value and depth of a reviewer's contributions, moving beyond simple star ratings or brief comments. Instead of merely counting reviews, t

Amazon Seller University stands as a cornerstone educational platform for anyone seeking sustainable success in the Amazon marketplace. In 2025, the complexity and competitiveness of Amazon’s ecosystem have only intensified, making structured, authoritative learning resources more essential than eve